Today’s writing dilemma…should I write for a specific audience or write for myself?
In my day job, I’ve been a product manager for ah-hem years. Rule #1 being – know your customer and develop a product to meet your customer’s needs. For years I’ve been analysing and getting to know my “target market”.
But when it comes to my writing, I don’t really know who my target audience is.
I’m writing a book I’d like to read and couldn’t find. In the wise words of the incredible Toni Morrison….
If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.
But then I’m busting another rule of marketing – don’t market to yourself. Cos that’s a pretty small market. I’m not going to buy my own book!
This is today’s dilemma…how do you approach your writing? Do you have a specific audience in mind or do you write to interest yourself?