Category: business

#43 – Trevor Young – Write Through The Roof

Welcome to Write Through The Roof, the podcast for writers who want to improve their craft.

Episode 43 with Trevor Young – PR and marketing specialist

“If you’ve got a blog you’ve got a digital heartbeat. You’re not on rented land.”

Episode 43 – Trevor Young – Show Notes
  • Books are more permanent but blogging helps develop a writer’s conversational personal style
  • Writing in focussed short sharp bursts; doing less but doing more
  • Fiction at night with beer and non-fiction in the morning with coffee
  • Joining the dots, identifying a trend and developing a philosophy
  • Tips on writing 1300 characters micro-stories – start with one tight idea
  • Writing Melbourne Noir. Inspired by childhood reading of Ed McBain and Ian Fleming
  • With non-fiction you need to know your market but with fiction you can write what you want to read
  • Creating an alter-ego for fiction writing
  • Seth Godin, Dorie Clark
  • Micro Domination and the changing nature of blogs
  • New book coming in October 2018 – Content Marketing for PR

“Getting more done by doing a little bit every day.”

“Edit your way to greatness.”

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#36 – Michelle Worthington – Write Through The Roof

Welcome to Write Through The Roof, the podcast for writers who want to improve their craft.

Episode 36 with Michelle Worthington – award-winning picture book author

“Kids are so bombarded with visuals these days, they love verbal storytelling.”

Episode 36 – Michelle Worthington – Show Notes
  • Picture books can be scribbled on the back of napkin or receipt
  • Learning the industry & the craft after getting the first book published
  • Coffee and Mum chocolate
  • Writing a story for one person in particular. Empowering kids who are not represented in other books.
  • Reading and ask your audience what they’re reading and why they like it.
  • Talking with teachers about child development and the stages.
  • Be a lifelong learner
  • Authors are small businesses. The best businesses are the best storytellers.
    The story you create around yourself as an author. Creating your author brand.
  • Publishers are looking for people to work with, not stories
  • 80s picture books with Australian voice; Mem Fox, Mulga Bill, Man From Snowy River, YA, Stephen King, Jackie French, Nevermore
  • Pugs Don’t Wear Pyjamas based on a real person with a real pug.
  • Worries about creativity after publishing fifteen books. Stop and listen to your creative voice.
  • Coming up  – Beards and Middle Grade fiction

“Lovely words that not only look good but sound good too.”

“Authors are small businesses.”

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