Tag: content marketing

#43 – Trevor Young – Write Through The Roof

Welcome to Write Through The Roof, the podcast for writers who want to improve their craft.

Episode 43 with Trevor Young – PR and marketing specialist

“If you’ve got a blog you’ve got a digital heartbeat. You’re not on rented land.”

Episode 43 – Trevor Young – Show Notes
  • Books are more permanent but blogging helps develop a writer’s conversational personal style
  • Writing in focussed short sharp bursts; doing less but doing more
  • Fiction at night with beer and non-fiction in the morning with coffee
  • Joining the dots, identifying a trend and developing a philosophy
  • Tips on writing 1300 characters micro-stories – start with one tight idea
  • Writing Melbourne Noir. Inspired by childhood reading of Ed McBain and Ian Fleming
  • With non-fiction you need to know your market but with fiction you can write what you want to read
  • Creating an alter-ego for fiction writing
  • Seth Godin, Dorie Clark
  • Micro Domination and the changing nature of blogs
  • New book coming in October 2018 – Content Marketing for PR

“Getting more done by doing a little bit every day.”

“Edit your way to greatness.”

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#40 – Kira Leigh – Write Through The Roof

Welcome to Write Through The Roof, the podcast for writers who want to improve their craft.

Episode 40 with Kira Leigh– content marketer, artist, tech & games writer

“I’m a nerd so I just think of it as role-playing as another person.”

Episode 40 – Kira Leigh – Show Notes
  • Prefers long-form articles because ideas are so big
  • Playlists and peanut butter sandwiches
  • Anger
  • Nabokov
  • Trying YouTube
  • A disappointing career in tech turned into a successful writing career
  • Describes current career as ‘Tech creative’
  • The Russian Masters and random bloggers on Tumblr and reddit
  • Use of online comments to build characters
  • Writing reviews for anime
  • Reaching people is the intent of writing
  • Writing for LinkedIn

“If I feel like I’m stale, I go read Nabokov.”

“A typo is like a palette knife mark in someone’s story.”

“LinkedIn is the place to be for content writers and even artists.”

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